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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Use of Linear Programming for Optimization of Advertising Cost
 Jurčo, Denis ; Dostál, Petr (referee) ; Doskočil, Radek (advisor)
The aim of this thesis is to analyse processes, which take place in the company in relation to optimization of advertising costs. Theoretical basis, basic concepts, methods, procedures and linear programming used for optimization will be defined in the theoretical part of the work. Subsequently, the Reporter element will be presented as a Microsoft Excel support element. The company, its main business targets and the problems that occur in the enterprise will be introduced in the analytical part. The last part will consist of models created by myself, my own suggestions of solutions and the results will be interpreted by the tool Solver.
Detailed record
The Use of Linear Programming for Optimization of Advertising Cost
 Jurčo, Denis ; Dostál, Petr (referee) ; Doskočil, Radek (advisor)
The aim of this thesis is to analyse processes, which take place in the company in relation to optimization of advertising costs. Theoretical basis, basic concepts, methods, procedures and linear programming used for optimization will be defined in the theoretical part of the work. Subsequently, the Reporter element will be presented as a Microsoft Excel support element. The company, its main business targets and the problems that occur in the enterprise will be introduced in the analytical part. The last part will consist of models created by myself, my own suggestions of solutions and the results will be interpreted by the tool Solver.
Detailed record

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